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    PBR - Unleash the Beast - Friday

    Illustration for PBR - Unleash the Beast - Friday

    Friday, January 9, 2026

    7:45 PM

    Madison Square Garden

    4 Pennsylvania Plaza, New York, NY 10001

    Scheduled

    About This Event

    Join the Professional Bull Riders for the PBR: Unleash the Beast event at Madison Square Garden. This thrilling sports competition showcases top bull riding talent.

    About PBR - Unleash the Beast

    PBR: Unleash the Beast brings Professional Bull Riders competition to Madison Square Garden, placing a working-class American sport inside one of New York’s most symbolic arenas. Riders draw bulls, take one attempt, and are scored on control, timing, and the animal’s power, with outcomes decided in seconds. In a city better known for basketball and boxing at the Garden, the event reads as a visiting ritual that tests how spectacle travels and adapts. The earned observation is simple: the tension comes less from pageantry than from risk plainly shown.

    About the Artists

    PBR: Professional Bull Riders

    Professional Bull Riders (PBR) is a professional bull riding organization that showcases events featuring skilled bull riders competing against bulls in various competitions.

    Professional Bull Riders (PBR)

    The Professional Bull Riders (PBR) are the premier force in the world of bull riding, celebrated for their electrifying events that showcase the skill and bravery of elite riders. Known for their thrilling performances at iconic venues like Madison Square Garden and UBS Arena, PBR not only delivers heart-pounding competition but also fosters a deep appreciation for this unique sport.

    Professional Bull Riders

    Experience the thrill and adrenaline of Professional Bull Riders (PBR), a dynamic group that has brought the electrifying sport of bull riding to the heart of New York City. Performing at iconic venues like Madison Square Garden and UBS Arena, PBR offers an unparalleled spectacle that captivates audiences with its blend of athleticism and daring.