US Open is a competition brand that translates sports into live, time-bound performance, staged in New York City at Arthur Ashe Stadium. Its recent Arthur Ashe programs include day and evening sessions, from Mixed Doubles Championships presented by Vital Proteins to Stars of the Open presented by Chase, alongside early-round men’s and women’s draws. Though the name also refers to the long-running U.S. Open golf championship operated by the USGA, these NYC events center on tennis’s tournament structure and ritual. The presentation favors procedure and pressure over spectacle.